New plans for game day
A casual dining restaurant wanted to attract sports fans and create an atmosphere of social gathering. We developed a strategy to generate awareness and evolve people’s perception of the brand experience.
Activities
Engaging mobile ads
linking the brand with sports
Video content w/ celebrity
guests driving awareness
Strategic sponsorship
of online sports broadcaster
Results
New association
between sports culture and the restaurant
New partnerships
From sports figures to broadcasters
New customers
Seeking a more social experience, beyond dinner