Online Fishing Gear Store

The Online Fishing Gear Store was facing a challenge where potential customers would browse their website but leave without opting in, resulting in lost sales opportunities. To address this, the company implemented Identity Resolution Retargeting (IRR), a strategy that captured visitor data even if they didn’t sign up. Using this information, they launched a targeted re-engagement campaign that included personalized emails and strategic ad placements. This approach successfully brought 25% of those visitors back to complete their purchases, significantly boosting sales without requiring additional ad spend.