New plans for game day
A casual dining restaurant wanted to attract sports fans and create an atmosphere of social gathering. We developed a strategy to generate awareness and evolve people’s perception of the brand experience.
Activities
Engaging
mobile ads
linking the brand with sports
Video content
w/ celebrity
guests driving awareness
Strategic
sponsorship
of online sports broadcaster
Results
New association
Between sports culture and the restaurant
New
From sports figures to broadcasters
New customers
Seeking a more social experience, beyond dinner
New association
Between sports culture and the restaurant