Scoring more revenue

A sporting goods brand wanted to grow its customer base, but had limited funds. We created a disruptive strategy that leveraged product placement and product innovation to capture a new audience segment and take their sales game to a whole new level.

Activities

Strategic
partnership

with a hugely popular TV show

Co-branded
content

across digital, social & video

Custom
product line

inspired by the show

Results

45K+
new
Facebook fans

10K+
Facebook
comments

280%
bump in unique
site visits

+2M
company
website views

2 days
custom kit
sold out

201%
increase in
website sales

Ready to cook up a powerful campaign?