Digital Info-Product
Business Store

The Digital Info-Product Business faced a major challenge with its Facebook retargeting campaigns due to a poor match rate. Facebook was struggling to accurately identify and reconnect with previous website visitors, limiting the effectiveness of retargeting efforts. As a result, potential customers who had already shown interest were not being properly re-engaged, leading to missed sales opportunities and high acquisition costs. Without a strong match rate, the business was unable to fully leverage its ad spend, reducing the overall impact of its marketing strategy.