SaaS CRM
Providerfor Car Dealerships

A SaaS CRM provider for car dealerships faced a major challenge in effectively reaching key decision-makers through digital marketing. Traditional targeting methods struggled to identify and engage executives, leading to inefficient ad spending and low engagement rates. To solve this, the company leveraged a B2B2C identity graph, which connected key executives with their consumer browsing habits. This advanced targeting strategy allowed them to deliver highly relevant ads directly to decision-makers, ensuring their marketing efforts reached the right audience with precision.