E-Commerce Brand

The client faced a significant challenge with a high volume of anonymous website visitors who browsed their site but left without taking any meaningful action, such as booking a consultation or making an inquiry. This lack of engagement led to a low conversion rate, making it difficult to justify their advertising expenses. As a result, a substantial portion of their ad spend was being wasted on traffic that did not translate into business growth. A strategic approach was needed to better identify, engage, and convert these visitors into valuable leads.