High-CPC
Industry Advertiser

A high-CPC industry advertiser was struggling with rising ad costs due to saturated targeting options. With many competitors vying for the same audience segments, cost-per-click (CPC) continued to climb, making it difficult to maintain profitability. To overcome this challenge, the advertiser implemented Blue Ocean Retargeting, leveraging proprietary audience data to create hyper-targeted advertising segments. This approach allowed them to reach untapped audiences more efficiently, reducing competition and improving the effectiveness of their paid ad campaigns.