A recipe for success
A quick-service sandwich chain wanted to drive traffic, while battling a much bigger competitor with exponentially larger media budgets. We built and executed an aggressive guerilla digital strategy, with some key ingredients to break through the clutter.
![](https://jsbmedia.io/wp-content/uploads/2022/12/Group-3356.png)
Activities
![](https://jsbmedia.io/wp-content/uploads/2022/12/grp3-1.png)
Engagement strategy
leveraging Facebook apps to deliver targeted coupons
![](https://jsbmedia.io/wp-content/uploads/2022/12/Group-3330.png)
Digital campaign
reaching customers through multiple touchpoints
![](https://jsbmedia.io/wp-content/uploads/2022/12/grp1.png)
KPI strategy
aligning performance benchmarks with business goals
![](https://jsbmedia.io/wp-content/uploads/2022/12/grp6.png)
Geo-targeting
strategy using mobile technology to highlight store locations
![](https://jsbmedia.io/wp-content/uploads/2022/12/grp7.png)
Viral video
seeding for a seasonal campaign created with existing assets
Results
25K+
app users
$550K+
free media impressions
25%
bump in coupon redemption
$700K+
app users
122K+
YouTube views
40%
monthly mobile visits
30%
bump in sales
10K+
bump in Facebook traffic