A recipe for success
A quick-service sandwich chain wanted to drive traffic, while battling a much bigger competitor with exponentially larger media budgets. We built and executed an aggressive guerilla digital strategy, with some key ingredients to break through the clutter.
Activities
Engagement strategy
leveraging Facebook apps to deliver targeted coupons
Digital campaign
reaching customers through multiple touchpoints
KPI strategy
aligning performance benchmarks with business goals
Geo-targeting
strategy using mobile technology to highlight store locations
Viral video
seeding for a seasonal campaign created with existing assets
Results
25K+
app users
$550K+
free media impressions
25%
bump in coupon redemption
$700K+
app users
122K+
YouTube views
40%
monthly mobile visits
30%
bump in sales
10K+
bump in Facebook traffic