Small car, big boost

A compact car brand wanted to spur sales during the holidays, a slow sales month and competitive season in media. We developed a thought-provoking social media strategy to spark interest in the brand through a resonating message about overconsumption.


Dedicated fan page

Dedicated fan page with custom video and share tool for users to upload pics.

Targeted Facebook campaign

called Against Dumb.

A contest incentive

offering users the chance to win a compact car.


growth in 8 weeks
growth in avg daily users
growth in sales
Best Use of Social Media
Cannes Shortlist

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