Small car, big boost
A compact car brand wanted to spur sales during the holidays, a slow sales month and competitive season in media. We developed a thought-provoking social media strategy to spark interest in the brand through a resonating message about overconsumption.
Activities
Dedicated fan page
Dedicated fan page with custom video and share tool for users to upload pics.
Targeted Facebook campaign
called Against Dumb.
A contest incentive
offering users the chance to win a compact car.
Results
762%+
growth in 8 weeks
$211%+
growth in avg daily users
150%+
growth in sales
Best Use of Social Media
Cannes Shortlist